SEO vs. Pay Per Click for Small Businesses

SEO vs. Pay Per Click for Small Businesses

SEO vs. Pay Per Click for Small Businesses When a small business first decides to get into digital marketing, two of the most common strategies they may decide to use are search engine optimization (SEO) and pay per click (paid advertising). Although these are common...
Superbowl Advertising vs. SEO

Superbowl Advertising vs. SEO

It’s February, which means the NFL’s annual Superbowl is just around the corner. Each year, millions of people tune in to watch the game itself, as well as all of the creative advertising that is guaranteed to be on display. Extravagant campaigns from the...
CBD Advertising in 2022: What To Know

CBD Advertising in 2022: What To Know

As any retailer of CBD products knows, digital advertising is still limited due to certain ad networks not allowing CBD content to be promoted. Additionally, because CBD isn’t officially approved by the FDA, smaller ad networks too are reluctant to allow the...
What Was Your Favorite Ad of 2021?

What Was Your Favorite Ad of 2021?

As we enter a new year, we’ll see plenty of new ads debut in 2022. We will likely see creative ads from insurance giants Geico and Progressive, plenty of savory ads for food items, trailers for upcoming movies and so much more. While we’ll wait to see what...