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4 Types of Businesses that Should Have a Professional Website
It's no secret that businesses should have a professional website developed to showcase their products and services. Even a small business or family-run operation benefits from a custom-made website...
SEO vs. Pay Per Click for Small Businesses
SEO vs. Pay Per Click for Small Businesses When a small business first decides to get into digital marketing, two of the most common strategies they may decide...
Superbowl Advertising vs. SEO
It's February, which means the NFL's annual Superbowl is just around the corner. Each year, millions of people tune in to watch the game itself, as well as all of the creative advertising that is...
CBD Advertising in 2022: What To Know
As any retailer of CBD products knows, digital advertising is still limited due to certain ad networks not allowing CBD content to be promoted. Additionally, because CBD isn't officially approved by...
What Was Your Favorite Ad of 2021?
As we enter a new year, we'll see plenty of new ads debut in 2022. We will likely see creative ads from insurance giants Geico and Progressive, plenty of savory ads for food items, trailers for...
5 Key Things Needed to Rank Well In Google
So you have a business and a website, but you're not getting any traffic. You've tried using different ad platforms, but the cost doesn't outweigh the benefit. So, what's next? Many business owners...
Should You Be Using Yelp?
One thing we commonly hear from readers of this blog is whether or not a business should be using Yelp as part of its marketing strategy. Known as a review aggregator for restaurants and small...
What to Know About Website Builders Available Today
Any small business owner has many options when it comes to building a website. They can choose to use a templated service for a website, use a DIY platform or hire a professional web designer. Of...
Digital Advertising vs. Traditional Advertising
When small to midsize businesses start out with marketing, they sometimes get stuck on the right type of advertising to use. Should they focus on traditional marketing channels like radio, print and...