SEO vs. Pay Per Click for Small Businesses

SEO vs. Pay Per Click for Small Businesses

SEO vs. Pay Per Click for Small Businesses When a small business first decides to get into digital marketing, two of the most common strategies they may decide to use are search engine optimization (SEO) and pay per click (paid advertising). Although these are common...
What Was Your Favorite Ad of 2021?

What Was Your Favorite Ad of 2021?

As we enter a new year, we’ll see plenty of new ads debut in 2022. We will likely see creative ads from insurance giants Geico and Progressive, plenty of savory ads for food items, trailers for upcoming movies and so much more. While we’ll wait to see what...
Should You Be Using Yelp?

Should You Be Using Yelp?

One thing we commonly hear from readers of this blog is whether or not a business should be using Yelp as part of its marketing strategy. Known as a review aggregator for restaurants and small businesses, Yelp can bring many benefits to business owners. So,...