by The Hive | Feb 23, 2022 | Business, Marketing
SEO vs. Pay Per Click for Small Businesses When a small business first decides to get into digital marketing, two of the most common strategies they may decide to use are search engine optimization (SEO) and pay per click (paid advertising). Although these are common...
by The Hive | Jan 6, 2022 | Business, Marketing
As we enter a new year, we’ll see plenty of new ads debut in 2022. We will likely see creative ads from insurance giants Geico and Progressive, plenty of savory ads for food items, trailers for upcoming movies and so much more. While we’ll wait to see what...
by The Hive | Dec 28, 2021 | Business, Marketing
One thing we commonly hear from readers of this blog is whether or not a business should be using Yelp as part of its marketing strategy. Known as a review aggregator for restaurants and small businesses, Yelp can bring many benefits to business owners. So,...
by The Hive | Dec 20, 2021 | Business, Design, Marketing
Any small business owner has many options when it comes to building a website. They can choose to use a templated service for a website, use a DIY platform or hire a professional web designer. Of course, there are costs associated to each as well as design aspects and...
