by The Hive | Apr 18, 2022 | Marketing
It’s no secret that businesses should have a professional website developed to showcase their products and services. Even a small business or family-run operation benefits from a custom-made website as a way to connect with its customers and it’s a much...
by The Hive | Feb 23, 2022 | Business, Marketing
SEO vs. Pay Per Click for Small Businesses When a small business first decides to get into digital marketing, two of the most common strategies they may decide to use are search engine optimization (SEO) and pay per click (paid advertising). Although these are common...
by The Hive | Jan 24, 2022 | Marketing, Products
As any retailer of CBD products knows, digital advertising is still limited due to certain ad networks not allowing CBD content to be promoted. Additionally, because CBD isn’t officially approved by the FDA, smaller ad networks too are reluctant to allow the...
by The Hive | Jan 6, 2022 | Business, Marketing
As we enter a new year, we’ll see plenty of new ads debut in 2022. We will likely see creative ads from insurance giants Geico and Progressive, plenty of savory ads for food items, trailers for upcoming movies and so much more. While we’ll wait to see what...
by The Hive | Jan 3, 2022 | Marketing
So you have a business and a website, but you’re not getting any traffic. You’ve tried using different ad platforms, but the cost doesn’t outweigh the benefit. So, what’s next? Many business owners turn to content creation and search engine...
by The Hive | Dec 28, 2021 | Business, Marketing
One thing we commonly hear from readers of this blog is whether or not a business should be using Yelp as part of its marketing strategy. Known as a review aggregator for restaurants and small businesses, Yelp can bring many benefits to business owners. So,...
