Creativity Winner: Heinz Draw Ketchup
Heinz wanted its loyal customers to draw the flagship condiment and as you might foresee, the results were a disaster. The artists were all adults who struggled to conceptualize a bottle of ketchup onto a piece of paper. The results were funny, the ad was creative and what they did next was brilliant – they took the drawings and placed them on real products in stores, on outdoor billboard ads and of course, in the commercial.
Unique Winner: Cadillac Edward Scissorhands
As if Timothee Chalamet wasn’t already having a killer year, especially considering the success of Dune, he starred in this faux sequel to the Johnny Depp classic, Edward Scissorhands. The concept was pioneered by Cadillac and is guaranteed to pull at your heartstrings.
Odd Winner: Introducing Meta
Finally, we saw the introduction of Meta in 2021. The company’s new name comes after several instances of Facebook founder Mark Zuckerburg being heard in court for a variety of privacy issues. While many speculate the name change to Meta is a result of Facebook’s legal troubles, the company debuted it nonetheless with Zuckerburg in this forgettable ad.
What Ad Was Your Favorite?
These are just a few of our favorite ads over the course of the last year. We saw some greats in the Superbowl and many other ads come out during the year. While these are our picks, we’re interested in knowing what you liked? Please leave your thoughts in the comments.