by The Hive | Jan 3, 2022 | Marketing
So you have a business and a website, but you’re not getting any traffic. You’ve tried using different ad platforms, but the cost doesn’t outweigh the benefit. So, what’s next? Many business owners turn to content creation and search engine...
by The Hive | Dec 28, 2021 | Business, Marketing
One thing we commonly hear from readers of this blog is whether or not a business should be using Yelp as part of its marketing strategy. Known as a review aggregator for restaurants and small businesses, Yelp can bring many benefits to business owners. So,...
by The Hive | Dec 20, 2021 | Business, Design, Marketing
Any small business owner has many options when it comes to building a website. They can choose to use a templated service for a website, use a DIY platform or hire a professional web designer. Of course, there are costs associated to each as well as design aspects and...
by The Hive | Dec 15, 2021 | Marketing
When small to midsize businesses start out with marketing, they sometimes get stuck on the right type of advertising to use. Should they focus on traditional marketing channels like radio, print and TV media buys or go all-in on digital advertising? While there are...